We publish the world's first multi-media ebook on media training and, right now, we offer you a discount on this ground-breaking work. You can go to this site -  www.mediatrainingebook.com  and see that it normally sells for US$67 but, because you'r e already buying  our media training tips booklet, we're prepared to offer you this full ebook for only US$60.

 

In other words, US$67 for both the media training tips booklet and Managing the Media 3rd Edition. That is an absolu te bargain that will arm you with all the information you need to be more than confident in any future dealings with the media.

 

This edition has been updated twice since its launch in 2007 and the very latest revision took place in February 2009 with vital new information mainly about the increasing use of "new media". Get edition 3.1a NOW!

 

Read on to see details of what's in this innovative ebook.

 

 

 

ATTENTION:  Executives, politicians, community leaders, personal assistants, public relations specialists or anyone trying to deal with the news media.

 

This media training ebook will eradicate any fears you have about handling a news media encounter.

 

How can I claim that? Well, I've been there - 20 years in the news and current affairs field but now I'm poacher turned game keeper and I've helped thousands of executives in nine different countries equip themselves for a better news media experience. More on that later but, right now, enough about me. It's you we're interested in. 

 

  Have you had a media experience where you felt like you were swimming in a pool of hungry sharks? Lots of people have and they're the ones we like to help.

 

 

Do you wish that there was a fast and easy way for you to:

 

  Understand how journalists think and behave 

  Learn to distinguish what's news and what's not

  Avoid things that you should never say to a reporter 

 

  Dodge deadly pitfalls that trigger negative headlines 

 

  Learn how to control a crisis without stressing out 

 

  Employ interview tactics that instantly develop a rapport with you and the media 

 

  Learn how to create simple press kits that don't end up in the newsrooms' trash bins 

 

  Learn how to write press releases that the media adore and, more importantly, act upon 

 

If you answered yes to any of these questions, then I have good news for you because in just minutes from now you’re going to be empowered with a new, breakthrough guide that shows you, step-by-step, how to do all of that as well as teach you:

 

  How to avoid mistakes that can doom your company in an interview including how to say ‘no comment.’ 

 

  How to effectively write your company's key message points and learn how to employ them to answer anything the media throws your way. 

 

And more! And once you know all of this…………….

 

The  nightmare of dealing with those media sharks   will finally be over for you

 

 

I’ll tell you more about that in a minute but first let me introduce myself.  My name is Graham Kelly and I'm a media relations expert with more than 20 years of global media training experience.

Over the years, I've played a vital role in training and providing insight to thousands of CEOs, senior managers, community leaders and government officials in the US, Canada, New Zealand, Singapore, UK, Thailand, the Philippines, and Australia where I'm based.

In fact, I’ve written several books to help people just like you handle the media with ease. But before I get into all of that I know you're probably asking yourself………..

 

Why should I trust you? 

I’ve been a part of the media, I’ve been around the media, studied the media, so I know the inner workings of the media….And I probably don’t have to tell you that the very nature of the news media is to dig up dirt, uncover corruption, and draw negative headlines whenever possible, because that's what sells newspapers and increases ratings…..It’s what people want to read about…..And frankly,  it can become a living nightmare  for you if you don’t know how to handle yourself in the media.

 

And if you’re like most people then you’ve probably already had an encounter with the media and in most cases it's not a good experience. To be frank,  it’s a little intimidating.

 

But the good news for you today is that with this new, revolutionary guide that I’ve developed now there’s a way for you to overcome any and all obstacles that the news media tries to throw your way.   But not only that……In this unique guide, you’ll also learn how to get inside the minds of news reporters and……….

 

 

Get the media to like you, view you as their friend, and have you back whenever situations arise

 

 

 

 

With the knowledge and insight you’ll gain from this one-of-a-kind guide, when the media show up at your door step, you'll be able to take complete control and handle the situation in a way that presents you and/or your company in a positive way.

 

For instance, ask yourself these questions right now.

 

  Do you know that it's your interview as well as the journalist's?

 

  Do you know that the audience is the key and the journalist is merely the conduit through to them?

 

  Do you know that an interview is a psychological game and that most reporters play the 'gotcha' variety?

 

  Do you know how to place a backdrop for television if you're holding a media conference (most PR types get that one wrong)?

 

  Do you know how to walk naturally for the TV or press cameras so you don't look stilted?

 

  Do you know that the internet is the number one priority for press reporters to file for?

 

  Do you know the influence of websites like blogs, vlogs, forums and whistleblower sites on mainstream media?

 

  Do you understand the miniaturisation and pervasiveness of today's journalism (including citizen) and what impact that might have on your organisation?

 

The answers to all those questions, and a lot, lot more, are contained in Managing the Media 3rd Edition, the world's first multi-media media training guide.

              

Sounds great doesn’t it? Well, it is great. And if you’re in any kind of position where the public eye is always around you, then here’s………..

 

Why communication skills & knowing how to deal with the media matter

 

A corporate CEO must be able to speak on behalf of the company to clients, customers, employees, vendors, analysts, investors, joint venture partners and interested members of the public - a lot of that communication can occur through the news media. 

 

That's why  the one most common trait shared by true leaders that you must posses is the ability to communicate well to the media. In fact, this book will make you a better communicator generally, not just via the media. I've had many, many participants in our media training workshops tell us that we should call the sessions Communications Training, not Media Training - and the book is entirely based on the material we use in our workshops. 

 

But there's more to it than just speaking well.  And in this revolutionary guide that I’ve been telling you about, you'll learn:

 

  A systematic approach to developing and delivering memorable messages to the media if you’re ever called to do so 

 

  Strategies to help reduce your nervousness whenever you’re dealing with the media 

 

  Tips and guidelines for looking your best on camera (and these days, that can involve press, TV and internet)

 

  A successful approach to answering tough questions 

 

  Tips on dealing with ANY interview situation 

 

You’ll learn all of that and more once you say yes to my………………..

 

 

MEDIA TRAINING E-BOOK  

 

Managing the Media 3rd Edition is the industry’s No. 1 source to helping people like you understand and deal with the media in a positive way. This unique e-book is a compilation of my experiences that addresses all aspects of dealing with the media.....from articulating and forming your media message to appearing like a zombie on camera and correcting the problem.

 

This powerful resource provides you with multi-media options to learn from, such as video, audio, scans, weblinks, and photos to reinforce the training points inside this powerful e-book.

 

And unlike many guides and media training programs out there, Managing the Media is the only one that’s specifically designed to provide you with complete training and takes you step-by-step to tapping into the minds of the media, so you know how they think, what they think and how to make it all work to your advantage.

 

 

Here’s  a sneak-peek   at the chapters inside

 

 

 

 

And that’s just the tip of the iceberg!

 

Once you apply the secrets revealed in this powerful e-book, you’ll:

 

  Stop worrying and agonizing over what journalists are going to ask you 

 

  Stop worrying about being taken 'out of context' 

 

  Know where & how to look during a TV interview 

 

  Know exactly how to get your points across 

 

  Know how to be fully prepared and ready for the interview with the media 

 

  Be able to get your main point across in only a few seconds if you're asked to do so at the end of an interview 

 

  In fact, be able to get that point across even if you're not asked to

 

  Know how to safeguard your career by ensuring your personal views are not aired if they are different from your organization's policy 

 

  Uncover clever ways to make a positive spin if you can't answer the question posed to you 

 

Simply put…………..Once you say yes to this media training e-book there’s virtually no way for the media to take advantage of you again!

 

But you don’t have to take my word for it………………..

 

 

Just read what people across the globe are saying about the media training provided by this author

 

 

 

TESTIMONIALS "Interesting and informative - provided good strategies and very good processes, ie. info before practice. Liked the personal approach" Ken McCallum, President, Torquay Golf Club, Torquay "10/10" Damien Waller, CEO, iSelect, Melbourne "Excellent training. Followup and rehearsal is important." Tony Murphy, Development Director, Transurban, Melbourne "Can assist with media contact, business analysts, presentations etc. Great knowledge and advice on techniques around managing media communications. A very good session - relaxed and very informative." John Waugh, Manager Finance & Business Systems, BlueScope Steel Westernport, Melbourne Business School, Mount Eliza "It really has prepared me for the worst and identified my many weaknesses. Great training as it was very visual with the practical element as well." Mayor Elizabeth Nealy, City of Whittlesea, South Morang "Outstanding - excellent material and it was great to have the three of you there to offer your perspectives. The interview experiences on tape and your interview analyses were particularly valuable." Brett Parris, Senior Economic Adviser, World Vision Australia, Melbourne "Quality was excellent - all involved had extensive experience and knew their stuff. The checklist take-away is good." Craig Little, Media & Community Relations, CityLink/Transurban, Melbourne, "Excellent - very experienced training. Clear but comprehensive notes. Great to have an element of practicality in which we can put to use what we've learnt. Thanks for a great session!" Ebony Fisher, Stakeholder Liaison & Communications, Abi Group/Transurban, Melbourne "Excellent - great refresher but learnt a lot" Dr Stephen Judd, Chief Executive, Hammond Care Sydney, NSW, Australia "This is an area that I fear and I found the training confronting but excellent for facing and dealing with the fear. Brilliant training! Well presented. Information was relevant and current." Julie Walker, Childcare Operations Manager, WPC Childcare, Woodend, Victoria, Australia "Very good training with lots of good, up-to-date examples. Should have done it 10 years ago. Essential requirement for any senior or executive manager." Peter Albert, General Manager LXML (Oxiana Ltd), Sepon Copper/Gold Mine, Laos "It was called 'media training' but I felt the real relevancy for me is in handling being 'interviewed' at any time in my day to day job with work colleagues. It really is a good communication training program. The use of multi-media tools was excellent and the apparent knowledge and media background of the presenters certainly gave high quality." Greg Scrimgeour, Information Technology, BHP Billiton Cannington, Australia "I learned/acquired a good number of pointers which will guide me through especially when facing people from all walks of life and, to some extent, difficult people." Sol Mari Sato, Research & EMS Coordinator, Sagittarius Mines, Tampakan, South Cotabato, The Philippines "Very educative and instructive. I think the subject has been very interesting and made much more interesting by the Kelly team; well done!" Colonel Zulfiquar Ali Khan, Security & External Affairs Manager, BHP Billiton (Pakistan) Pty. Ltd. "Nice mixture of theory, feedback and practise in an informal, non-threatening environment." Steve Walker, Business Unit Leader, BP Exploration, Vietnam, Singapore "It was obvious that the training was delivered by presenters with a great deal of experience in media matters in a very professional manner." Michael O'Brien, CEO, G-Force Recruitment, Woodend, Victoria, Australia "Excellent. Candid, positive and good content. Especially useful for our Emergency Management Team!" Tom Walker, Systems Manager, BHP Transport and Logistics, San Francisco "Great information. The instructors were experienced which is always a plus. The level of involvement was exacting." Lloyd Wedblad, Senior Supply Chain Analyst, BHP Transport and Logistics, San Francisco "Thoroughly enjoyable training experience. The trainers are obviously very experienced and are good at sharing their knowledge with us." Grant Weaver, Business Adviser, BHP Transport and Logistics, Mt. Maunganui, New Zealand

 

 

Now that you’ve read the testimonials, you should be convinced that this author knows what he's talking about. But if you’re like most people, then you’re probably still a little skeptical, so that’s why I’m also going to take all of the risk away from you and provide you with a 100% money back guarantee! 

 

My iron clad 56 day, 100% money back guarantee

 

 

I’m so sure that this media training ebook will provide you with the results you’re looking for that I’m willing to back it up for a full 90 days.

 

If you’re not completely satisfied with the results you receive, even if it’s on the 55^th  day of the guarantee, all you have to do is let me know and I’ll insist that you let me refund 100% of your money.

 

It’s just that simple. All I ever ask is that you give it an honest try. Fair enough?

 

If so, then…………..

  

 

 

 

The time to ACT is NOW

 

Managing the Media was US$97

 

but is now discounted to only $60

 

 

That's right, only $67 to go with Media Training Tips for $7 for a special bundle price of US$54 for both items.

 

And now it's a complete download that has all the video, audio and other rich content embedded into the PDF file so you don't have to worry about bandwidth or internet connection speed as you read the book and access the various files.  Just  click the link below to access this massive 293 page reference work. (Updated from 270 pages in february 2009) 

(If you don't want to download a 322 MB file, simply ignore the Managing the Media download on the download page after you pay PayPal and just email the PayPal receipt to support@mediatrainingebook.com and we'll mail a CD to you with the full book on it.) You'll still be able to download Media Training Tips from that page!

 

Note: You will need Adobe Reader 8 or higher to properly view the embedded video and audio in the ebook. You can download that program for free from  www.adobe.com.

 

            

           PS: Remember, once you say yes to this media training E-book, it’s backed by a 100% money back guarantee, so you have nothing to lose!

 

 

         PPS: In our information-saturated society, the media is found everywhere you find business executives and community leaders. Entrepreneurs who want to succeed in business know that a key ingredient of their success is being comfortable dealing with the media on a regular basis.

 

            And if you’ve been looking for a sure-proof way to deal with the media, then your breakthrough is finally here………So go ahead and do what other successful business professionals, politicians, public relations representatives, and everyone else who’s ever wanted to know how to successfully deal with the media have done…..Try Managing the Media TODAY, risk-free!

 

            Don’t just do nothing, ACT NOW!

 

 

 

 

NO THANKS, JUST THE MEDIA TRAINING TIPS PLEASE.

In that case, click the Pay Now button below for quick access to Media Training Tips  for only US$7.